Downtown L.A. is officially a contender for Eli Broad’s art museum


Thank you again, Los Angeles Times Culture Monsters:

GrandAvenueProject Here's the latest installment in the courtship of Eli Broad — and the art museum he aims to plunk somewhere in the Los Angeles Basin, complete with big-name architecture, a spiffy $200 million endowment and the 2,000 works of contemporary art held by his Broad Art Foundation.

Downtown L.A. is officially making a play, courtesy of the Grand Avenue Authority, which today authorized negotiations with Broad toward a possible deal that would wrest the museum from Santa Monica and Beverly Hills, which are also in the running.

After a closed session today of the Grand Avenue Authority, L.A. City Councilwoman Jan Perry, a member of the joint city-county authority that's overseeing development of vacant land and parking lots in the heart of downtown's arts district, said it will deploy a negotiating team “to proceed with discussions with the Broad Foundation to consider his proposal and reach a mutual agreement.”

The Grand Avenue project, of which Broad himself has been a leading advocate, is considered the centerpiece of downtown's revitalization. Designed by Frank Gehry, it includes two towers, condos, hotel rooms and a shopping center….

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