Regular readers know that this is one of my favorite art related blogs for its deep thoughtfulness and uncommercial concerns in discussing the modern museum experience. Rock on, Museum 2.0!
One of my favorite theoretical constructs is “social objects” –the idea that the most consistent social and dialogue experiences are mediated through shared experience of artifacts, stories, or images.
In 2005, Jyri Engestrom coined the term “social objects” and the related “object-centered sociality” in the context of designing successful online social networks, and I’ve been applying the idea in the physical design of exhibits. The basic idea is that by providing tools for people to discuss and share objects, they can come together in collective experience.
In a physical setting, I’ve found that successful social objects tend to be provocative, relational, active, or personal. Dogs and stuck elevators are social objects. Exhibits that visitors point at or photograph themselves with are social objects. Exhibits that ask visitors to work together or compete are social objects. Social objects help us connect with others, and they become focal points for conversations with friends and strangers alike.
Today, a colleague introduced me to a different description of social objects, one that comes from the world of poetry instead of technology. The term is “the third thing”…..
Continue reading here:
A Poetic Take on Social Objects: The Third Thing

































