If you’re already familiar with the “Business of Art” mentoring project I created with Sandi Cottrell of ArtWalk earlier this spring, and the work I’ve been doing with “Business of Art” scholarship winner Jessica Siemens, then you’ll understand why I’m presenting part of this note from Sandi here.
Its rare for me to be able to [...]

I worked with contemporary glass artist Lea de Wit on her show “Echoes” at The Frame Maker (with photographer Maire Scharpegge) which we just closed last week.
Working with the artists on the presentation and marketing of their show was part of the rebirth of the San Diego Finishing School. Many of the questions of [...]

Jessica did a tremendous amount of work Sunday at ArtWalk starting early in the morning preparing for the TV promotional stuff done with Linnea from KUSI at our booths along Fir Street at India by the fountain (and live music) at Piazza Basilone. Here’s some pix of the interview:
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Jessica handed out over 500 cards and [...]

Here’s a pic of one of the key elements of Jessica’s new marketing toolbox, two different products of the new San Diego Art Services project that fall under the catchy term “print collateral”.
Business cards and postcards serve a vital function at an event like ArtWalk, giving interested audience members a way to find their way [...]